More exclusive than Chanel - because they barely produce anything you can buy? An anti-establishment fashion duo that works with royalty? Why not? Vin + Omi rewrite all the rules.
They call themselves ideologists. They're fabric inventors, creative thinkers and system-challengers. Now also feature film-makers. Hear about their manifesto, and why it includes this: “We believe it is not enough to produce a new textile or product, artwork or designs; we can do more by thinking about the origins and surroundings of each project. In our fashion work, we have no interest in following the planet damaging ways most current fashion business models are run.” Be inspired! Be outraged! Tell us your feedback, we can't wait to hear from you.
Note from Clare:
‘Nothing to sell but an idea’ is my podcast pitch rebuffal line, I don’t usually say it out loud, but I do often think it. It’s the guiding light for my content. I left fashion mags not to do more of the same, but to shake things up. My big idea was to disrupt the dominant theme that this has to be about brands and shopping. Sustainability in fashion can - indeed must - be about so much more. So … I’m very happy to bring you this interview with VIN + OMI to open Series 8. They have ideas a-plenty, but it’s almost impossible to buy their clothes. I love that, as well as them. Enjoy!
Dynamic duo/ ideologists
NOTES
ABOUT VIN + OMI They say, ‘We are award winning, multi media, designers and consultants who work internationally. Our work flows across many genres with sustainability at the core. Focusing on sustainable approaches to business, design and textiles through eco innovations and social impacts makes VIN + OMI the leading pioneering eco design brand today. We are previous recipients of a NESTA award for our innovation in design, research and our unique business model. We work towards pioneering new processes and programmes that we introduce into our work. We were one of the first companies to use a detailed carbon offset programme, which we still use today.
A large part of our work is focussed on social impact projects, eco innovation, environmental impact and R & D. This work ties in to our textile and product development work and underpins our consultancy work.’ More here.
Vin + Omi, Autumn 2020
Debbie Harry models Vin + Omi SS18