How big is sustainable fashion in Iceland? You might be surprised to find out. We also nearly called this Episode: The Secret Lives Of Sweaters. Listen and you will see why.
In this fascinating, surprising conversation about funny jumpers and changing the world, we meet Ýr Jóhannsdóttir - a textile designer, artist/activist upcycler from Reykjavik.
With her label Ýrúrarí (and her huge Instagram following) she is making a name for herself using creativity and humour to challenge fashion's unsustainable ways.
People want to have fun with fashion, she says, and if we can use that to get a serious message across, that's a powerful thing. Also up for discussion: Iceland's craft and wool tradition, appreciating the local, resourcefulness, tool libraries and the future of fashion as sharing.
Discover Ýrúrarí here.
NOTES
ICELAND dealt with thousands of earthquakes for a few weeks before a volcano on the Reykjanes Peninsula exploded on March 19, 2021. Crazy stories here and here. Everyone’s safe tho. Phew.