ICYMI: fashion has a greenwashing problem. No wonder policy makers, consumer watchdogs and NGOs are taking an interest. According to the UN: “Misinformation and greenwashing are ubiquitous ... As sustainability has grown as a selling point, all manner of vague and inflated claims have appeared across advertising, marketing, media, packaging and beyond.”
Enter the UN's new Sustainable Fashion Communication Playbook, an open-access guide that seeks to change that, while better aligning how the fashion industry talks with the climate goals of the Paris Agreement.